Article - Hotel Recovery Strategy: Preparing for a Post COVID-19 World - In a rapidly evolving world, your business needs a recovery plan that adapts to changing customer behaviour. By Jan Freitag. The previous low for occupancy was during the financial crisis in 2009 when occupancy was 55 percent. SARS and COVID-19. jan@str.com. It may seem off-topic to ask experts for advice on how hotels should be setting their room rates right now. Business in the Age of COVID-19 COVID-19 hit the hotel industry hard. As Coronavirus (COVID-19) continues to impact travel, it’s important for hotels to have an action plan in place that addresses both the current state and the future rise in travel demand. According to a special forecast revision from STR and Tourism Economics, the U.S. hotel industry is projected to report a 51-percent decline in revenue per available room (RevPAR) in 2020. COVID-19 has struck a devastating blow to the hospitality industry. Create a comprehensive guide of the hotel’s actions to prevent COVID-19 infections and make it easily available on the hotel’s website. Here’s how hotels are pivoting in the new reality Published: Aug. 31, 2020 at 6:55 a.m. ET By Margaret Mastrogiacomo, EVP Strategy. @jan_freitag. By Yutong MENG The sudden outbreak of Covid-19 (unofficially called Coronavirus) crisis swept through Chinese Lunar New Year like a hurricane, adding a layer of panic and depression to the hospitality industry which was supposed to be busy and prosperous. How to tell if your hotel is safe during the COVID-19 crisis There are a few ways to tell if your hotel is safe: The hotel publishes detailed and specific information about its cleaning efforts. Occupancy for the year is expected to hit an all-time low of 43 percent. Restrictions, conditions, and recommendations are changing rapidly. Leonardo is here to help. Occupancy is down by as much as 95 percent in some … It cannot be sugarcoated. That’s 10 times greater than the estimated loss after 2003’s SARS outbreak. Thousands of hotels are closing in Europe and … Here's a look at the impact of these numbers on the hotel industry in China, the surrounding region and worldwide. J Lee Rofkind, regional leader of Hospitality in Asia Pacific, and Laura Jones, regional leader of HOK’s Hospitality practice in Canada, share insights on how hotels and the hospitality industry can rebound from the coronavirus pandemic.. The travel industry is facing its greatest challenge. According to STR, the average occupancy rate in mainland China began to decline significantly and continuously from COVID-19 Hotel Marketing Strategies. Some large hotel chains are offering their guests 24/7 medical care and display these insurance services and agreements for the guest as a way of building confidence and trust. 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